![]() We were still able to meet a lot of our 2020 projections."įlowers for Dreams, which lists Adidas, Macy's, Nike and Shinola as clients, looked at setting up headquarters in Minneapolis and Indianapolis before settling on Detroit. Our flower business, the daily business, deliveries took off as people weren't seeing each other. ![]() "All things considered, we did a remarkable job (during the pandemic)," said Dyme, who declined to disclose the company's 2020 revenue figures. The company, which closed up shop for a week early in the pandemic, has seen its staff and sales double companywide since March 2020. To combat the labor issues, Flowers for Dreams in the last year raised its minimum wage to $15 an hour. It also has seen a labor shortage across its three locations, which has hampered its wedding and events business. In shipping perishable items, the company pays higher freight costs to ensure no delays. Like other small businesses, Flowers for Dreams has had its share of issues during the pandemic including serious supply chain disruptions, Dyme said. It goes without saying that the Eastern Market is an incredible art and creative community." Something we've found again and again here is that same commitment to community. We've got friends who lobbied for us to come. Culturally, with our business being what it is and our commitment to community, we've known about Detroit for a long time. "All of our headquarters are driving distance to one another. "We had all our roots planted, so it made sense to go to other major metropolitan areas," he added. A lot of our flowers are local," Dyme said. "Logistically, we've built a supply chain through Chicago and Milwaukee that's Midwest based. ![]() He said a variety of factors played into establishing a headquarters in Detroit, into which it has invested "six figures."įlowers for Dreams, which offers same-day local delivery and overnight shipping to eight states, said its footprint made Detroit a logical destination to set up shop. A donation advisory committee made up of employees, nonprofit leaders, stakeholders and community leaders chooses the nonprofits to support.This year's focus is on supporting Black, Indigenous and other people of color-led causes.ĭyme, a 30-year-old Chicago native who lives in the city, said they are focused on building a great Midwest company. Over its life, it has donated close to $900,000 of its net profits to local charities in Chicago, Milwaukee and Detroit, Dyme said. In one year of being in Detroit, Flowers for Dreams has donated closed to $20,000 to local charities including Alternative for Girls and The Detroit Justice Center. Its Parker's Alley location employs two to three staffers daily. The new Gratiot Avenue space features a planted courtyard for community events and local artist collaborations. It will have six to eight employees on site daily. will serve as Flowers for Dreams' location for deliveries, along with hosting weddings and other events. The 6,000-square-foot floral design studio and walk up flower shop at 1490 Gratiot Ave. Friday and a grand opening party, with free flowers available, begins place at 4 p.m. A ribbon-cutting ceremony is set for 10 a.m. Less than 18 months later, the brand, which donates 25 percent of all net profits to local charities, is set to expand its footprint.įlowers for Dreams, established in Chicago in 2012 by Steven Dyme and Joseph Dickstein, on Friday will host a grand opening at its new local headquarters in the Eastern Market district. Flowers for Dreams opened a retail location in Parker's Alley by the Shinola Hotel in downtown Detroit just as the pandemic began.
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